TIME OF PERSONALIZATION

Personalization is the key to selling, and now this is more evident.

If there is a way to offer a full customised PosterFix® poster holder to your customers, go for it. They can purchase a personalized PosterFix® sign holder that no one else in the world will have.

INFLUENCERS SPACES AND DISPLAYS

Last but not least, let’s not forget about social media. People share content and watch content produced by other users. By creating Influencer spaces, you encourage people to take pictures and share them with their friends and followers.

Now social medial is a key marketing action to think about. If the stores used them, it was nothing more than a frame on the wall and a PosterFix® sign holder that read: “Take a picture and tag us on your social network such us Facebook, Instagram, Pinterest, TikTok…”

If you have enough space on the sales floor, you can create a beautiful composition that will grab the attention of buyers.

This can help your leverage word-of-mouth marketing and increase the chances of other people visiting your store.

MORE INFORMATIONAL SIGNAGE

Another thing that will hit the stores in 2022 is more informational signage. People want to be able to know more about the products before they buy them. That’s why 80% of people do their research online before shopping.

In-store signage can be used not only to catch the attention of customers, but also to share some useful information with them, and to make them want to interact with different products.

What if you could offer more information, directly at the point of purchase. PosterFix® sign holders allow retailers to keep their stores updated in a smart way!!

SUSTAINABILITY IN RETAIL

Sustainability in retail is a hot topic at the moment. It’s tie for retailers to focus on sustainability.

Actually, consumers are demanding retailers to make a change. 51% of shoppers aged between 16 and 34 would be more likely to shop with a retailer that has made consistent efforts to be sustainable over one that has not.

How can you show your efforts to be sustainable? By integrating them into your visual merchandising. PosterFix® is known for making an effort to be sustainable and make poster holders that can be worn for years and can be reused.

THE COLOUR OF THE YEAR BY PANTONE

PANTONE 17-3938 Very Peri

“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer.” added Laurie Pressman, Vice President of the Pantone Color Institute. The selection process requires thoughtful consideration and trend analysis.

antone said the new shade of violet-infused blue “displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression”.

Pantone’s color system provides predictions for many global industries. The experts provide direction for product development in fashion, interior design, graphic design, and product packaging.

Creative shop displays will help you sell!